You are your brand: The ideal branding for a mortgage broker

Given the limitations of logos and business names, what unique image and business name can you display that has the best chance of being remembered and can represent your business? I firmly believe that your face and your name is the answer. Your photo and name should be front and centre of… Read more

You are your brand: What about your Business name 2?

Actually I put that back to front, I should have said, ‘build your business name around your target market’ instead of ‘build your marketing around your business name. A fundamental concept that a lot of people get wrong is that you should look at what a particular group of people… Read more

You are your brand: What about your Business name?

Any short marketing statement you make needs to reflect your unique selling proposition (USP), what it is that makes you different. For Wal-Mart in the USA their USP is low prices, so that is what their slogan is — ‘Always Low Prices’ – which is why it works for them compared… Read more

You are your brand not the logo 2

For a brand to have any value it has to mean something to you when you see it. The brand should tell you what to expect from the company it represents. Building a brand that has any meaning to the general public is an incredibly difficult and expensive thing to… Read more

You are your brand not the logo 1

“Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.” – Jay Abraham So how exactly should you be promoting yourself? I have a lot of discussions with Brokers about branding, which they often think… Read more

Trust, the merchandise of mortgage broker.

As a Mortgage Broker you are selling yourself. What you are trying to get people to buy is trust in you. As a Mortgage Broker you are trying to convince people that you are their best choice, out of the huge range of choices they have, including deciding not to… Read more