The biggest mistakes Brokers make and how to avoid them 8

Not generating outgoing referrals “If you show up regularly with generosity, everything else is gonna take care of itself.” – Seth Godin You might say that marketing is telling people you can give them what they want, while in return you are expecting to get what you want (i.e., a new… Read more

The biggest mistakes Brokers make and how to avoid them 7

Not segmenting their market “Nothing can add more power to your life than concentrating all your energies on a limited set of targets” – Nido Qubein Most Brokers have a one-size-fits-all approach to their marketing. They have one set of brochures and marketing materials they give to all clients irrespective of… Read more

The biggest mistakes Brokers make and how to avoid them 6

Not seeing things from their clients’ point of view “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller Without a doubt, doing a good job for your clients is an important first step in getting… Read more

The biggest mistakes Brokers make and how to avoid them 5

Not investing in themselves “Work hard at your job and you can make a living. Work hard on yourself and you can make a fortune.” Jim Rohn Most Mortgage Brokers come from a finance background. The difficulty is, in my opinion, Mortgage Broking is mainly a marketing business, secondly a… Read more

The biggest mistakes Brokers make and how to avoid them 2

Not spending money to stay in touch with their clients Probably the best money you can spend is to keep yourself in front of your client base. Again, don’t assume your clients will remember you because you did a great job for them — getting referrals and repeat business starts… Read more

The biggest mistakes Brokers make and how to avoid them 1

“The worst advice?’Don’t listen to the critics.’ I think that you really ought to listen to the critics, because sometimes they’re telling you something is broken that you can fix.” – Stephen King Worked with and known hundreds of Mortgage Brokers in my time, these are some of the more common… Read more