The Psychology of Systems

“Situational variables can exert powerful influences over human behaviour, more so that we recognize or acknowledge” – Philip Zimbardo One of the fundamental concepts I came away with from my 6 years of studying psychology was that the systems people are in are the best possible predictor of what a person… Read more

A Successful Business is a System

“All wealth is based upon systems.” – Dan Kennedy By thinking in terms of systems we can better understand our business and how to make it work better. As Brokers our business system is a series of repeatable and measurable steps that produces clients with new home loans. Your marketing system is… Read more

How build on a Transactional Relationship to become a Trusted Advisor 3

From Professional to Friendly “Every great business is built on friendship.” – J.C. Penney All meaningful business transactions are done person to person. When a client deals with a faceless business it is impersonal and purely transactional. A Trusted Advisor quickly moves people to a personal relationship, whilst professionalism is… Read more