What type of Mortgage Broker are you?

“We all want the freedom to make our own decisions.” – Daymond John My guess is that you originally decided to become a Mortgage broker because you want to be your own boss, earn a high income and achieve a better lifestyle than you have now. Of the many industries you… Read more

REALITY SPECIALISING VS SPEACIALING YOUR MARKET

I have briefly introduced already the concept of Message, Market and Media. By saying ‘specialise your marketing’ what I am stressing is that you need to match your Message to your Market, whilst also using Media that is relevant to that Market. The better you can do that the more… Read more

MARKETING SEGMENTATION IN THE MORTGAGE INDUSTRY

Segmentation splits clients into groups with similar needs and wants to make best use of your finite resources through targeted marketing. Main Bases of Segmentation   Geographic Demographic Behavourial Psychological E.g “Customers within 10 kms” E.g “University Students” E.g. “ Customers wanting a value for money impulse buy” E.g. “… Read more

What do you stand for? Specialise your Marketing

Specialise your marketing   “Don’t try to make a product for everybody, because that is a product for nobody.” – Seth Godin   If you don’t want to really specialise, or you just aren’t ready yet, then you must at the very least specialise your marketing. As I’ve discussed above, people… Read more

What do you stand for? Specialise in reality

“You can’t be everything to everyone but you can be something to someone.” – Drew Davis One area where Brokers often try and differentiate themselves is to present themselves as a specialist in a certain area of lending. This is something that I agree with. Not to say that other Brokers… Read more