Your book is your new best friend 4

It creates strong new referral relationships What we need to do with all our referrers is to build their businesses. They want to look good to their clients and they want more clients, just like we do. The Brokers that work with me use the book to create new referral… Read more

Your book is your new best friend 3

It is true leverage Leverage is your ability to recreate or multiply yourself, in some format, so by doing one thing you are actually doing many things. For us it is all about communication. It’s much better to communicate meaningfully with many people at once than just one. If you… Read more

Your book is your new best friend 2

It has a great shelf life I’m pretty sure that every brochure and booklet you’ve given to clients is probably in land-fill somewhere by now. It may have lasted in their home for a few days or weeks, but eventually someone cleared up and either threw it out or stuck… Read more

Your book is your new best friend 1

“Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority.” – Seth Godin There is nothing new about writing a book to use as… Read more

Your Ultimate Personal Marketing and Sales Tool: The Book 2

“Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz A book is ideal for current business owners who want to increase sales. It not only positions you as an authority, but elevates your business as well. Not only does a book increase conversions because people trust… Read more