Why Post Sales Marketing is perfect for Brokers 1

“The only asset that can be kept safe from every threat and made to appreciate in value year after year is the relationship you have with your customers.” – Dan Kennedy I’d go so far as to say that any business that has a trailing or recurring income from its clients… Read more

How do your campaigns look?

Your company brand/logo Your business name and photo We handle your unsubscribes and notify you of your emails that bounce Personalised to individual customers All your contact and mailing details Your compliance details and functionality all taken care of To my mind, SMART is like having an automatic reticulation system… Read more

The cost of not having Post Sales Marketing

“It is a grave mistake to be overly attentive to getting new customers and neglectful of marketing to and nurturing relationships with existing customers” – Dan Kennedy Achieving the potential lifetime value of a customer is why we invest in Post-Sales Marketing. Doing anything else is throwing money away. It… Read more

The Four Goals of Post Sales Marketing 2

Maintain the customer and protect your trails Getting past the clawback period is just the beginning. Your Post Sales Marketing also has the goal of ring-fencing your client so other Brokers stand less chance of poaching them from you. Just because you have done a loan for that person in… Read more

The Four Goals of Post Sales Marketing 1

“The astute business owner understands that the purpose of a sale is to generate a customer. The lousy business owner thinks that the purpose of a customer is to generate a sale. One lasts much longer and has much more fun than the other.” – Dan Kennedy Mortgage Brokers that are… Read more

Post Sales Marketing

“if you are not taking care of your customer, your competitor will.” – Bob Hooey Your Post Sales Marketing is the final part of your systematic approach to earning customers for life. It began with your powerful educational initial marketing that positioned you as an expert Mortgage Broker, which was followed… Read more

Post Sales Marketing

“if you are not taking care of your customer, your competitor will.” – Bob Hooey Your Post Sales Marketing is the final part of your systematic approach to earning customers for life. It began with your powerful educational initial marketing that positioned you as an expert Mortgage Broker, which was followed… Read more

Getting referrals from Clients 4

Remind and Educate them in your Post Sales Marketing system No matter how great a job you do and how much they enjoyed working with you, eventually you will be forgotten, or at the very least fall very far back in their mind. Whilst we would like to get a… Read more