Your Ultimate Personal Marketing and Sales Tool: The Book 1

“In the professional category, you really want a mix. You want celebrity. You want credibility. You want trust. You want authority. You want expert status. You want differentiation from others. Your book can make a major contribution to every one of those objectives.” – Dan Kennedy As I said in my… Read more

The Power of Facebook — Targeted Marketing

As I keep saying, your market needs to be segmented and then you need to create a message that is specifically relevant to that market segment. In the past doing this usually meant advertising in a particular space that had a certain type of readership or demographic, such as advertising… Read more

How to use Social Media: The Facebook Minimum 3

Facebook uses a 5-star rating system and people can also leave a written comment about you. You should of course also request all your future happy clients to leave reviews on your various Social Media pages. What others say about you is always much more powerful than what you say… Read more

How to use Social Media: The Facebook Minimum 2

The prevailing Facebook wisdom is also that you should post articles regularly. When you go to a Facebook page with nothing in it, or only very old articles, it is like walking into a store and seeing the salesperson asleep in the corner and nothing on the shelves — at… Read more

How to use Social Media: The Facebook Minimum 1

As a minimum on Facebook you want to create your own Business Page or ‘Fan Page’ as they are sometimes called. This is separate from your personal Facebook account, where you put up your personal pictures and cat videos (if cat videos are your thing, I’m not judging). Your Business… Read more

How to use Social Media

“They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They‘re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.” Mark Zuckerberg Social Media… Read more

Example Of The 3 Step Educational Marketing System

An example of the importance of maintaining contact in a meaningful way with your clients is from a marketing campaign I ran that involved giving away a 50 page long, free report about refinancing. This was then followed by a sequence of automatic emails also about refinancing, flowing on from… Read more