Broker Blog

“Measure the cost of customer acquisition and lifetime value. If you’re not measuring those, you don’t really have a marketing program.” – Peter Mollins A basic concept that every business needs to understand is the Potential Lifetime Value of their Clients. Then they need to build systems to attain this potential value.… Read more

No discussion of attraction between people would be complete without touching on physical appearance. When it comes to how you look, people really do judge a book by its cover. In a Journal of Personality and Social Psychology study by Dion, Berscheid and Walster (1972), they found that people who… Read more

Similar to the principle of proximity, the more people see someone the more they like them (even if they are not physically close to them). Known as the ‘mere exposure effect’ in psychology, the simple fact that the more frequently you are exposed to something the more positive you are… Read more

“How love works: Proximity leads to intimacy, and intimacy leads to a relationship. In other words, people who are around each other a lot, get close, and end up hooking up. So it’s no great mystery why bosses and secretaries or co-workers or classmates end up dating each other.” – Oliver… Read more

 ” The importance of gratitude is never forgotten.” – Deborah Lee When you give something to someone they tend to want to reciprocate, to give back to you. When it comes to people liking each other, when others act as if they like us, we tend to like them back. Similarly,… Read more

“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion” – Dale Carnegie Every business needs to attract clients or it will go out of business. As Mortgage Brokers we are selling ourselves, so our first step is to attract potential clients to us,… Read more

“Situational variables can exert powerful influences over human behaviour, more so that we recognize or acknowledge” – Philip Zimbardo One of the fundamental concepts I came away with from my 6 years of studying psychology was that the systems people are in are the best possible predictor of what a person… Read more

A lot of Mortgage Brokers consider themselves to be business owners. Perhaps they even have several Brokers who work for them. A ‘Self-Employed’ Broker may own their broking business and may even employ others in it, but if they earn their income working in it, even in a management capacity,… Read more