Broker Blog

“Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority.” – Seth Godin There is nothing new about writing a book to use as… Read more

A book works because it ticks all the boxes around the Psychology of Attraction: Reciprocity — by giving them a book you are creating a sense that they owe you something. Particularly when it is the physical version of the book, because it is tangible and it has a genuine… Read more

In the eyes of my potential clients and referral partners, the book has the ACE principle working for me — Authority, Celebrity (at least in their view of the mortgage industry) and Exclusivity. The ACE Principle – Authority, Celebrity and Exclusivity – as described by Dan Kennedy and Matt Zagula… Read more

“We all like to buy from an expert – somebody we like, respect and trust. The buyer thinks -1 don’t understand any of this stuff, but hey, if he understands it, the product must be super!” – Joseph Sugarman If I was to sum up the value of the book, it… Read more

“Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz A book is ideal for current business owners who want to increase sales. It not only positions you as an authority, but elevates your business as well. Not only does a book increase conversions because people trust… Read more

“In the professional category, you really want a mix. You want celebrity. You want credibility. You want trust. You want authority. You want expert status. You want differentiation from others. Your book can make a major contribution to every one of those objectives.” – Dan Kennedy As I said in my… Read more

As I keep saying, your market needs to be segmented and then you need to create a message that is specifically relevant to that market segment. In the past doing this usually meant advertising in a particular space that had a certain type of readership or demographic, such as advertising… Read more

Facebook uses a 5-star rating system and people can also leave a written comment about you. You should of course also request all your future happy clients to leave reviews on your various Social Media pages. What others say about you is always much more powerful than what you say… Read more