Three Basic financial questions you will need to answer

To get a baseline for us to work from, we first need to work out the value of a single transaction with a customer, so we need to answer three basic financial questions. The answers will be different for every broking business, but I’ll do some basic calculations based on… Read more

Mortgage Broking and the Psychology of Attraction: Proximity

“How love works: Proximity leads to intimacy, and intimacy leads to a relationship. In other words, people who are around each other a lot, get close, and end up hooking up. So it’s no great mystery why bosses and secretaries or co-workers or classmates end up dating each other.” – Oliver… Read more

Mortgage Broking and the Psychology of Attraction: Similarity

“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion” – Dale Carnegie Every business needs to attract clients or it will go out of business. As Mortgage Brokers we are selling ourselves, so our first step is to attract potential clients to us,… Read more

The Psychology of Systems

“Situational variables can exert powerful influences over human behaviour, more so that we recognize or acknowledge” – Philip Zimbardo One of the fundamental concepts I came away with from my 6 years of studying psychology was that the systems people are in are the best possible predictor of what a person… Read more