How to use Social Media: The Facebook Minimum 2

The prevailing Facebook wisdom is also that you should post articles regularly. When you go to a Facebook page with nothing in it, or only very old articles, it is like walking into a store and seeing the salesperson asleep in the corner and nothing on the shelves — at… Read more

How to use Social Media: The Facebook Minimum 1

As a minimum on Facebook you want to create your own Business Page or ‘Fan Page’ as they are sometimes called. This is separate from your personal Facebook account, where you put up your personal pictures and cat videos (if cat videos are your thing, I’m not judging). Your Business… Read more

How to use Social Media

“They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They‘re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.” Mark Zuckerberg Social Media… Read more

Example Of The 3 Step Educational Marketing System

An example of the importance of maintaining contact in a meaningful way with your clients is from a marketing campaign I ran that involved giving away a 50 page long, free report about refinancing. This was then followed by a sequence of automatic emails also about refinancing, flowing on from… Read more

The 3 Step Educational Marketing Process 2

Step 3. Send them regular information targeted to those needs to keep building both ability trust and personal trust, with occasional sales messages to make it clear you are there to help them when they are ready. Here we want to take our time delivering the content we have created… Read more

The 3 Step Educational Marketing Process 1

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis What we want is to get the attention of as many people as possible and buy the necessary time to build trust with them by continuing to provide them useful information or resources, all based on your… Read more


A lot of businesses market themselves with a ‘behind the scenes’ approach. This is a similar concept where they educate their clients about everything that goes into producing their product or service. This can be the beer producer who shows how they source all their ingredients and the whole production… Read more