Google AdWords Search Campaigns have been and still are one of the fastest ways available to get traffic to your website or landing page.
Have you ever wanted to set up a Google Search Campaign, but weren’t sure how? Then this article will help get you started.
I think you’ll be surprised at what is possible with Google AdWords, after discovering the best way to set them up and get the most from your campaigns.
By the end of this article you will be on your way to running your own Google Campaign and will have avoided many of the pitfalls.
So lets get started.
AdWords Search Campaigns, What are they?
Most people who use the internet have used Google as their search engine, if so you will have seen and possibly clicked on Google Ads.
Google AdWords Search Campaigns allow you to set up and show ads in the search engine results page on Google.
Considering that 93% of online experiences begin with a search engine, this can have its advantages. (Source: http://www.cmo.com/articles/2014/7/25/ mind-blowing-stats-search-marketing.html)
When you set up a Google AdWords Search campaign, you choose the keywords / phrases that will trigger your ads to appear.
For example, if you’re selling’adwords management,’you can decide that you only want your ads to be shown when someone types the word ‘adwords management,’ into Google.
Depending on how well you have set up and optimised your ads, and the price you are bidding for your ads, you can control where your ads appear on the ads results listing.
Setting up a framework for your ads
Before you run a Google AdWords Search campaign, you will need to do some planning and develop a framework for your ads.
Running a Google Search campaign can be costly if you do not plan ahead and you can easily lose money and have a negative R.O.I.
Also your conversion rate could be a great deal lower than the average of 2.7% for typical Google Adwords campaigns.
So, what do you need to think about, when developing a Google Search Campaign plan?
One factor that you should pay attention to are the keywords that you’re going to be targeting.
The keywords you target are arguably the most important factor when running a Search campaign.
After all, the keywords you select can influence how much your campaign is going to cost, but also the likely success of your campaign.
Let‘s first take a look at why keywords influence the success of your campaign.
Let’s continue with the example of ‘adwords management,’ from earlier.
The success of your campaign is going to depend on your ability to accurately identify keywords with ‘buyer intent.’
In layman’s terms, that means the keywords people type into Google when they’re actively looking to buy something.
What keyword do you think is going to drive better results when running a Search Campaign on Google?
‘Buy adwords management’ or ‘adwords management’?
Odds are, it’s going to be, ‘Buy adwords management.’
Those people are the ones who are looking to purchase something right now.
People just typing in ‘adwords management,’ might still be in ‘research mode.’
It can also be a good idea to run a campaign based on a specific product or model name.
Again, this is because if someone is searching in relation to a specific product, there’s a good chance that they’re looking to buy – as opposed to the intent of someone who just runs a generic search.
When it comes to identifying keywords that are going to generate positive R.O.I., you don’t have to rely on guesswork.
That’s because you can use something known as the Google Keyword Planner. https://adwords.google.com/ko/KeywordPlanner/Home