This tool let’s you know what keywords people are typing into Google in relation to a specific topic.

It also let’s you know which keywords cost the most ‘per click,’ and how much competition there is too.

Note: The keywords that cost the most tend to let you know which keywords are the most profitable.

Remember, Google Ads work using an auction system.

The price of ads increases depending on who’s willing to bid the most. If advertisers are willing to outbid each other to a high degree, there’s a good chance that it’s because they can afford┬áto bid so highly, as they have confidence that the ad will still generate a positive R.O.I. – in spite of the high bid.

This is all because high value keywords with buyer intent tend to convert much better than keywords that don’t represent buyer intent.

For example, if you pick a targeted keyword that signals buyer intent, you might be able to convert 1 in every 5 people that click.

This is opposed to converting 1 in every 50 for a keyword that is less targeted and lacks buyer intent.

In a situation like that, it’s easy to see how a $2 CPC keyword might prove more profitable than a $0.50 CPC keyword.

Of course, this is all assuming that your landing page is adequately optimised – something we’ll touch on later.

Knowing that, let’s take a look at how you can use the Google Keyword tool to come up with keywords.

First, head over to

Once there, select the option of ‘Search for new keywords using a phrase, website or category.’