Discover how to Attract, Convert and Retain more clients for your Mortgage Broking business. Why do a small proportion of mortgage brokers consistently write more home loans than the majority of their competitors? This book, Mortgage Broking: Lead Generation and Sales Mastery will teach you: » Why you need a… Read more
11 ways financial advisors attract their ideal clients with a book
In a recent article I spoke about creating a point of difference that makes your clients see you as qualitatively better than your competitors. As I said in that article, your clients don’t really know how to genuinely choose one broker over another. We need to give them something tangible that… Read more
Find a tangible difference to set yourself apart from other brokers
One of the underlying principles of my book, Mortgage Broking: Lead Generation and Sales Mastery is creating a marketing advantage, and its important to understand that just a small marketing advantage can have a major effect on lead generation. Improving your marketing by 10% might improve your loan volumes by… Read more
Every broker needs an effective elevator pitch
Every broker must have a short statement they can make when someone asks them what they do. That statement must express the value you offer in a way that clearly and quickly answers the burning question that is in their mind, which is ‘what’s in it for me’. Just saying… Read more
The Terminator Marketing Principle – Arnie knows what is best for you!
How do you attract potential clients such that when you ask for their business the inevitable answer from them is ‘Yes please!’ Better still, how about getting them to come to you, completely pre-sold, know all about how you can help them, convinced that you are the best Mortgage Broker… Read more
Number 10 – Blogging
Here is the list again of the top 10 marketing methods used by high growth firms. We will talk about the last one on the list, Blogging. Partnership Marketing Downloadable Educational Content Speaking Engagements Outbound Phone Marketing Webinars Website Conferences, Trade Shows and Networking Events Online Advertising Email Marketing Blogging… Read more
Number 9 – Email Marketing
I consider Email Marketing to be the follow-up process to many other forms of marketing. It is not something to do in isolation but works a lot better to back up the initial marketing you have done. Its goal is to keep you top of mind with your prospects, build… Read more
Number 8 – Online Advertising
I have generated thousands of home loan leads through online advertising. Through basic text and display ads and also through complex marketing funnels. Both through Facebook and Google advertising. When it comes to paid online advertising, there is a right way and a wrong way, a way to waste money… Read more