“Differentiate to succeed” – Seth Godin Every business knows they need a unique selling proposition (USP), something which makes them stand out in some way and makes clients come to them first. The question you need to answer for your potential clients is this: “Why should I, your prospect, choose to… Read more
Excelling in the Mortgage Broking Industry – Fact and figures
These factors are what make it so attractive, but in turn, what make it difficult for people to actually achieve that high potential income and lifestyle benefits is that there are only so many borrowers to go around. The low cost to become a Mortgage Broker can also be a… Read more
Why do you need a marketing advantage?
“All you need is a laptop or a PC and an Internet connection and you can pretty much do almost anything and create almost any type of company.” So they have a genuine commitment to the industry to at least that financial extent. According to the MFAA’s Industry Intelligence… Read more
My marketing journey: Developing a strategic brokerage marketing system that works.II
In practice, creating such a system takes a lot of work, and then a lot of testing and measuring, to optimise. This is what I have done over the past few years. An example of this was where I used a competition offer with a general email follow-up process. This… Read more
My marketing journey: Developing a strategic brokerage marketing system that works.I
To be successful in this business, as with any business I can think of, you need to be a great marketer of what you do, even more than you need to be great at the service or product that your business provides. I am not saying don’t put a lot… Read more
My marketing journey: Developing a unique selling proposition
It is important to note that advertising is not marketing. Marketing is getting the right message to the right market (your target clients) using the right media – hopefully in a profitable way. Advertising is just one possible component of marketing. What I had done was to be an early… Read more
My Marketing Journey: Leveraging On The Internet For Customer Focused Marketing
As a Mortgage Broker my over-riding incentive is to give my clients the best deal I can. I know, as you do, that our clients have a huge range of options when it comes to home loans and are bombarded with advertising. My personal economic motivation is to give them… Read more
My Marketing Journey: Building my Mortgage Broking firm on Four Pillars
A Mortgage Broking business, in fact, any business, consists of four main components or systems that you need to move your clients through. Initial Marketing, Sales, Operations, Post Sales Marketing Every client you will ever do a loan for will move through these four steps. It may be that other people may perform… Read more