Broker Blog

“if people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” –  Zig Ziglar When taking your clients through the four systems of your business – Initial Marketing, Sales, Operations and Post Sales Marketing — what you are doing is proposing, building, proving and… Read more

It doesn’t limit you A concern some Brokers have when using their face as the public image of their business is that it won’t be relevant if they grow to have other Brokers working for them. Many small companies have grown to large ones from being named after their founder.… Read more

A personal touch in an impersonal world “It’s ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.” – Regis McKenna More and more, people are coming less into personal contact with each other. The more you can create a personal connection, the… Read more

There are a number of reasons to use your face as your logo and your name as all or the predominant part of your business name: People remember and distinguish between faces Everyone’s memory works differently, but if you have spent any time with someone, you will remember their face… Read more

Given the limitations of logos and business names, what unique image and business name can you display that has the best chance of being remembered and can represent your business? I firmly believe that your face and your name is the answer. Your photo and name should be front and centre of… Read more

Actually I put that back to front, I should have said, ‘build your business name around your target market’ instead of ‘build your marketing around your business name. A fundamental concept that a lot of people get wrong is that you should look at what a particular group of people… Read more

Any short marketing statement you make needs to reflect your unique selling proposition (USP), what it is that makes you different. For Wal-Mart in the USA their USP is low prices, so that is what their slogan is — ‘Always Low Prices’ – which is why it works for them compared… Read more

On a similar note, I would avoid slogans. A slogan is meant to be a catchy motto that people will associate with you. Really it is the verbal equivalent of a logo. Statements like ‘Saving you money, every day’ or something along those lines, is really not differentiating you in… Read more