Not spending money to stay in touch with their clients Probably the best money you can spend is to keep yourself in front of your client base. Again, don’t assume your clients will remember you because you did a great job for them — getting referrals and repeat business starts… Read more
The biggest mistakes Brokers make and how to avoid them 1
“The worst advice?’Don’t listen to the critics.’ I think that you really ought to listen to the critics, because sometimes they’re telling you something is broken that you can fix.” – Stephen King Worked with and known hundreds of Mortgage Brokers in my time, these are some of the more common… Read more
Potential Lifetime Value of a client: Are you helping your clients to build wealth?
I believe that the ultimate goal of every Mortgage Broker is to help clients who want to, to build an investment property portfolio. I’m not saying we can or should be their financial planner or accountant, but we should at the very least educate ourselves about property investment so we… Read more
Potential Lifetime Value of a client: Are you educating your clients about when they should be speaking to you?
People move through a fairly predictable number of borrowing situations in their lives. Of course it varies somewhat between people and I’m not saying this is the same order everyone follows, but many things happen through people’s lives that have a corresponding borrowing requirement or change in financial and borrowing… Read more
Potential Lifetime Value of a client: Are you getting referrals?
No discussion of the value of your clients would be complete without a discussion on referrals from past clients. For most Brokers, certainly most long-term successful Brokers, it is their largest source of new clients, not to mention the easiest to work with as they come to you recommended from… Read more
Potential Lifetime Value of a client: At what life stage are your new clients?
Of course, the ability to generate multiple loans over time from your clients depends on their stage in the borrowing lifecycle. At the risk of stating the obvious, the Lifetime Value of your new clients is higher the younger they are. It may also be higher for high net worth… Read more
Potential Lifetime Value of a client: Are you getting repeat business?
Once we have a rough idea of these 3 factors — loan size, loan term and commission rate — we know what a new client is worth to us in a single transaction – $4,766. But as I said, these are the basic questions, there are other, more complicated questions… Read more
Three Basic financial questions you will need to answer
To get a baseline for us to work from, we first need to work out the value of a single transaction with a customer, so we need to answer three basic financial questions. The answers will be different for every broking business, but I’ll do some basic calculations based on… Read more