Broker Blog

“A great question to ask is simply ‘What is the biggest issue your business is facing right now?’” Mark Blundell This means making the effort to understand their business — not having a ‘one-size-fits-all’ view of all accountants or real estate agents or whoever it is you are speaking to.… Read more

Step 3. Send them regular information targeted to those needs to keep building both ability trust and personal trust, with occasional sales messages to make it clear you are there to help them when they are ready. Here we want to take our time delivering the content we have created… Read more

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis What we want is to get the attention of as many people as possible and buy the necessary time to build trust with them by continuing to provide them useful information or resources, all based on your… Read more

A lot of businesses market themselves with a ‘behind the scenes’ approach. This is a similar concept where they educate their clients about everything that goes into producing their product or service. This can be the beer producer who shows how they source all their ingredients and the whole production… Read more

“No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.” – Robert G. Allen As… Read more

I find a lot of people use the term ‘Sales and Marketing’ to describe their jobs. That is fine, as long as you are completely clear that Sales and Marketing are two completely separate activities, with completely different goals. They are related in that one leads to the other and… Read more

“Advertising is just a symptom, a tactic. Marketing is about far more than that.” – Seth Godin Advertising is just one method by which you might let people know about your business, but that is very different from educating them. For the most part, advertising is publicly telling people your business… Read more

Our value proposition compared to going to a bank is clear to us, such that we expect that almost anyone who has that same understanding would prefer to use us. The same is true for clients who have used a Broker. Almost all the customer satisfaction surveys we receive at… Read more