Every new broker starts out with their personal network – friends, family, acquaintances, work colleagues, etc.
What you want is for them to either do their loans with you, or to at least consistently recommend your broking services to their own personal network.
So your first goal is to get their attention without creating awkwardness, and create within them the knowledge of what you can do for them and their friends.
For brokers with me, we simply get them to make a list of everyone they know.
Then they ring around their personal network, letting them know they have become a broker and offer to send them a couple of copies of ‘The 7 Easy Steps to Mortgage Freedom’.
We ask them to keep one copy for themselves and and simply pass the other one to someone they know who might appreciate it.
People don’t take it as a sales push, because it isn’t. We have people asking to buy the books and copies for their friends.
We aren’t asking them to do a loan with us. We aren’t giving them a sales brochure or business card and asking them to call us.
But many people who get the book will come back to you, sooner or later, saying ‘Oh, I didn’t know you could do all the things the books says’. It clarifies in their minds the need for you and the benefits you provide. It answers all their unspoken questions and reservations.
That has been the overwhelming experience of every broker who has done this.
‘Selling’ is chasing people. No one wants to do that.
In contrast, ‘Marketing’ is making you the prize and drawing people to you by creating your reputation as a visible expert. That is what I help you with.