- Doesn’t have to say they are an expert, others do it for them
“When people feel insecure about something, they look around for validation. Show them that other people trust you.” – Francisco Rosales
People don’t really believe much of what a business says about themselves. The public is bombarded with advertising messages telling them that this business is the ‘trusted choice’ and that business is ‘always working for you.’
What people are more open to believing is what other people say about you. Social proof is a very powerful endorsement (or rejection) of your business, so collect as much of it as you can. This can be written, audio or video testimonials from past clients, or even simple comments or ratings that people can leave on your Facebook, website or other social media. Endorsements by others give you credibility and prove your claims about yourself, generating trust.
The other way you express your expertise is through the articles and commentary you provide. Content marketing is a well understood pathway to building your status in the eyes of clients. Publishing books and articles, or even just leaving informed comments on other’s articles, shows people that you know what you are talking about, much more than just telling them you do.