Research shows that only a small percentage of referrals (5.5%) come from people who have met you but don’t have much detailed information about what you actually do (If you were wondering what you accomplish through in-person networking events — well, now you have the answer).
Any form of in-person marketing, of which conferences, trade shows and networking are examples, all hinge on you being able to make an immediate impression of being a leader in your field AND ensuring people know exactly how you can help them.
That ‘detailed information’ is where The 7 Easy Steps to Mortgage Freedom comes in. Our book clearly explains in more detail than in any meeting, brochure or seminar that you could ever give.
Who makes an impression on a person they just met – the broker who says ‘here is my business card’ or the broker who says ‘here is my book’ and signs them up on an email list to receive regular home loan information that will save them time and money.
At trade shows you can display the book to attract people to your stand. At conferences you can use the book as part of a public speaking platform to get a huge amount of attention.
Remember, you are not selling home loans, you are selling yourself as the expert – that is what I can provide real, tangible help with.