The prevailing Facebook wisdom is also that you should post articles regularly. When you go to a Facebook page with nothing in it, or only very old articles, it is like walking into a store and seeing the salesperson asleep in the corner and nothing on the shelves — at least that is the impression it gives. An active page conveys that you are an active business.
At Mortgage Australia I create a Facebook Business Page for each Broker I work with following the principles I have discussed above, all at no cost. Then we have an ongoing cycle of around 200 educational articles with accompanying photos and links that automatically post to the page every few days, with new articles added regularly.
So their page is always active and the Broker is promoted to their friends in way that presents them as the financial expert that they are without having to spend hours a week doing it all by themselves. The Broker is still completely in control and can post their own articles, share and message people as they wish.
Get others to spread the word
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg
Beyond the minimalist approach of reminding your network of friends about your business, Facebook is also ideally suited to being an easy mechanism for others to recommend and talk about you to their friends. Remember, a Trusted Advisor doesn’t have to talk about how great they are, instead, others talk about them.
It certainly helps to nudge them along, though.
I would highly recommend once your business page is created, whether it is Facebook or another Social Media platform, that you email all your past happy clients and ask them if they would be kind enough to leave a review on your page and give them a direct link to the review section to do so. Don’t make them search around for the review section, send them directly to it.
In fact, I would even use that wording — ‘Would you be kind enough to leave a review on my new Facebook page?’ No one wants to appear unkind! It should also pick you up a few more ‘likes’ for your page. And make sure to show them exactly how to do it, don’t leave them work it out for themselves.