A lot of brokers want to build their ‘Brand’, but I think they often don’t know what that means and how that will produce more clients.

 

Your brand isn’t your business name, logo, slogan or the colour scheme and imagery you use across all your marketing.

Your brand is your reputation and visibility within your target market.

It is how your potential clients see you – and whether they see you at all.

More specifically, your visibility is the degree to which your target market knows who you are. Your reputation is what you are known for and the trust people have in you to get them what they want.

Brand is crucial because the single most common way people search for a broker is through personal recommendations from their. Then a large proportion of them follow that up with some online research, checking out your website and online reviews about you.

​​​​​​​Building your visibility and reputation in real and measurable ways, both offline and online, is exactly what I do.