Difference Between dependent and Independent Mortgage Broker

In practice, the difference between Independent and Dependent is not absolute, it is a continuum where you should always be trying to move yourself to being more in control of your own lead generation and therefore your client base and financial future. No one is ever truly independent of others.… Read more

Are you a Dependent or Independent Mortgage Broker?

In the Introduction of this book I raised the concept of Dependent and Independent Brokers, which I will now more clearly define, as well as how to move from being Dependent to becoming Independent. The term ‘Independent’ is not one Mortgage Brokers are meant to use when referring to our… Read more

What type of Mortgage Broker are you?

“We all want the freedom to make our own decisions.” – Daymond John My guess is that you originally decided to become a Mortgage broker because you want to be your own boss, earn a high income and achieve a better lifestyle than you have now. Of the many industries you… Read more

Really Specialise or Specialise your Marketing?

I have briefly introduced already the concept of Message, Market and Media. By saying ‘specialise your marketing’ what I am stressing is that you need to match your Message to your Market, whilst also using Media that is relevant to that Market. The better you can do that the more… Read more

Marketing Segmentation in the Mortgage Industry

Segmentation splits clients into groups with similar needs and wants to make best use of your finite resources through targeted marketing. Main bases of segmentation are: Geographic (eg., customer location, region, urban/rural, etc) Demographic (eg., age, gender, occupation, socio-economic group, etc) Behavioural (eg., rate of usage, benefits sought, loyalty status,… Read more

What do you stand for? Specialise your Marketing

Specialise your marketing   “Don’t try to make a product for everybody, because that is a product for nobody.” – Seth Godin   If you don’t want to really specialise, or you just aren’t ready yet, then you must at the very least specialise your marketing. As I’ve discussed above, people… Read more

What do you stand for? Specialise in reality

“You can’t be everything to everyone but you can be something to someone.” – Drew Davis One area where Brokers often try and differentiate themselves is to present themselves as a specialist in a certain area of lending. This is something that I agree with. Not to say that other Brokers… Read more