Broker Blog

It Increases referrals from referral partners “Either you’re going to tell stories that spread, or you will become irrelevant” – Seth Godin Once you have set up a new referral relationship, you need to actually get them referring to you. You need to give them a simple process for when and… Read more

It creates strong new referral relationships What we need to do with all our referrers is to build their businesses. They want to look good to their clients and they want more clients, just like we do. The Brokers that work with me use the book to create new referral… Read more

It is true leverage Leverage is your ability to recreate or multiply yourself, in some format, so by doing one thing you are actually doing many things. For us it is all about communication. It’s much better to communicate meaningfully with many people at once than just one. If you… Read more

It has a great shelf life I’m pretty sure that every brochure and booklet you’ve given to clients is probably in land-fill somewhere by now. It may have lasted in their home for a few days or weeks, but eventually someone cleared up and either threw it out or stuck… Read more

“Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority.” – Seth Godin There is nothing new about writing a book to use as… Read more

A book works because it ticks all the boxes around the Psychology of Attraction: Reciprocity — by giving them a book you are creating a sense that they owe you something. Particularly when it is the physical version of the book, because it is tangible and it has a genuine… Read more

In the eyes of my potential clients and referral partners, the book has the ACE principle working for me — Authority, Celebrity (at least in their view of the mortgage industry) and Exclusivity. The ACE Principle – Authority, Celebrity and Exclusivity – as described by Dan Kennedy and Matt Zagula… Read more

“We all like to buy from an expert – somebody we like, respect and trust. The buyer thinks -1 don’t understand any of this stuff, but hey, if he understands it, the product must be super!” – Joseph Sugarman If I was to sum up the value of the book, it… Read more