Let’s talk about marketing

When you have something of value to offer — whether it’s a family home, a new car or a bunch of flowers, the key is to identify your market, connect with your ideal customer and let them know the benefits of your product. For this reason, when you’re preparing your house for sale, step one is to identify the strengths and weaknesses of your property.

Example: property strengths and weaknesses
How can the strengths best be highlighted? For example:

  • $ Do you have a great space for entertaining?
  • $ Bedrooms with north facing windows?
  • $ Plenty of rooms to suit a large family?
  • $ A great location?
  • Take these points and structure your selling strategy to highlight them. Next, what are the potential weaknesses of the property? For example:
  • $ Is the garden looking a bit sad?
  • $ Have you experimented with brightly-coloured feature walls that didn’t quite work?
  • $ Has a small water leak created a big stain over time?

Identifiable weaknesses of the property need to be addressed critically – if it can be fixed, fix it. However, make sure you weigh the gains against the costs when considering larger updates, such as kitchen and bathroom remodels. If the kitchen or bathroom is a weakness of your property, sometimes a quick repaint and updating the appliances and accessories is all that is necessary, especially if you suspect new owners will plan to renovate these spaces on their own time.

Important: When thinking about selling you home, this is the best time to speak to a mortgage broker about your home loan options. It is highly likely that you will get a better loan by using a mortgage broker to assess thousands of loan options for you, than just talking to your existing lender.